Email Marketing

The everyday occurrence of sending and checking emails has made email a rife media for marketing and advertising.

Email has become part of everyday life in this technology driven society; and like any mass media, it is increasingly being used as a marketing and advertising tool. Effective use of email marketing is an efficient, and cost-effective way to better connect with the customers, build public relationship, reach the correct demographic group, and last but not least be more environmental friendly since email marketing is paper-free. Many companies choose to use email as a tool to connect with existing customers via voluntary mailing list; while no new customers are recruited in the process, it provides the customers with a more personal experience and builds customer loyalty. Others send out bulk emails that are aimed to generate new customers.

We offers email marketers a powerful opt-in email marketing platform that helps them more easily leverage data and quickly automate and optimize email campaign management. The result: deeper customer engagement, greater marketing efficiency and increased ROI.

Our email marketing features include:

Powerful Data Segmentation

Quickly and easily define customer segments based on demographic or behavioral attributes and integrate data collected from email, surveys, landing pages and Web analytics. With this valuable customer insight, you can more precisely create targeted, relevant communications for enhanced customer relationships.

Easy Campaign Management

We makes it simple to build highly personalized, relevant email campaigns that deliver the right content to the right recipient at precisely the right time. Our unique Send Time Optimization feature delivers your message at the precise day and time each recipient is most likely to be receptive based on past behavior.

Greater Relevance

A unique dynamic content wizard lets you tailor your message content and preview all possible permutations so you can more easily create personalized, relevant email messages. You can even preview and optimize messages for a variety of inboxes, including those on mobile devices, so that every email delivered renders properly.

On-Demand Reporting and Analytics

We offer comprehensive reporting and analytics tools that enable you to quickly identify what activities, attributes and recipient behaviors have the most impact-allowing you to quickly adjust your email marketing campaign management accordingly.

Best-In-Class Deliverability

A suite of deliverability features and a dedicated team of deliverability experts gives you maximum visibility into your success at reaching the inbox. Unlike bulk email service providers, our relationship and reputation with major inbox providers and leading-edge deliverability processes help ensure your messages reach intended targets.